Growth hacking: one of those terms you hear all the time in digital marketing circles but you don’t know exactly what it means. This short posts has a look at what growth marketing means to today’s marketer and why your organisation should be growth hacking to ensure future success. The term growth hacker was first… Read More What is growth hacking?
Mobile has been one of the fastest growing trends in digital marketing over the last couple of years. In fact, mobile is still in hyper growth mode. Late 2015 saw mobile take over desktop in terms of search traffic. Ad spend on mobile is growing strongly and is predicted to take over desktop spend in… Read More Mobile App Advertising 101
The very nature of our modern digital world is change. Within months, aspects of our world can change beyond recognition. Disruptive change caused by digital innovation has influenced most if not all aspects of our daily lives. As Marketing Magazine puts it, we have entered the post-everything era. The digital revolution is over: we are… Read More The future of digital advertising
As the year draws to a close, we can certainly say that many aspects of marketing have developed and matured over the past 12 months. What has changed for marketers in this time and what do they need to know to continue to manage their brands well? Have a look at this list of trends… Read More The top marketing trends of 2015
We’ve all heard of eCommerce: how online channels have facilitated the trading of products and services via electronic methods, changing the face of modern business. Many of today’s best known brands, such as eBay & PayPal, are all results of modern day eCommerce. To say eCommerce has stopped influencing the way business is done today… Read More M-Commerce: E-Commerce’s new edge?
When consumer behaviour changes, marketers must follow. The same can be said for companies and sales reps: as customer purchasing behaviour changes due to technological developments, so too has to the way companies sell to their customers. In the age of digital marketing and developments in technology, this new sales model is increasingly being referred… Read More Social Selling: Using digital to increase sales